Souls, home of Soul Series Journals

Welcome to our store. I'm Ayda, the founder of Souls, home of Soul Series journals. A brand about fostering deep reflection and creating a connection with one's Soul. In a world that moves so quickly, when was the last time you paused to connect with your true Self?

A few years ago, I noticed a common desire among my friends and family to journal as a means of reflection. However, getting started was a challenge for them. They bought beautiful blank journals with good intentions, only to find them collecting dust on a shelf. People often asked me how I manage to journal so consistently, and it made me think.

I explored the market for prompted journals, hoping to find something that would inspire introspection and meaningful reflection. However, I was disappointed that many options were repetitive, vague, and lacked depth. I didn't think these demonstrated the true power of journaling.

That’s when I realized there was a genuine need for prompted journals that go beyond the surface, journals with questions that compel you to pause and truly understand your thoughts. As a yoga instructor with over 700 hours of training, I’ve seen how much of yoga philosophy can support deep reflection and help us reconnect with our true Self. This lead to me to start writing our first journal, I Am Me. But Who Am I?, inspired by the yamas and niyamas from yoga philosophy. 

Journals, however, are not one-size-fits-all. We need journals with different purposes, allowing each journaler to choose the one that aligns with their current stage of life. That realization led me to write the Groww Soul Series from one journal to a series, with each journal having its own intention and each rooted in a different branch of yoga philosophy.

Struggling to find your true self? Undergoing a significant change? About to travel the world? We have a journal specifically designed for each moment. 

My passion has always been helping others find connection with their true Self. I feel lucky to have spent time practicing self-discovery and to be in tune with my Soul. My purpose in this life is to help others do the same through my most loved activity: journaling and a bit of my second favorite activity...yoga. 

 Thank you for taking the time to read my story and for supporting Souls. I hope our journals bring you back to your Soul.